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The What & Why of Websites!
 
The internet provides one of the most cost effective ways to market a clinic or salon. There is a range of innovative ways that a website can revolutionise your business and increase your turnover. Up and down the country increasing numbers of clinics and salons are choosing the internet as an effective low cost marketing solution. For less than the cost of a yellow pages advertisement you can now enjoy marketing your business to a much wider audience. For many, it presents a significant change to their normal marketing, however the internet is here to stay. Discerning clients, both potential and existing, are looking online to find details of health and beauty services.
 
So why does having a website and marketing online make sense?
There are a whole host of benefits to the business owner.
1. Building business credibility with clients and staff.
2. Demonstrate to potential & existing clients that you are forward-thinking and moving with the times.
3 Orders can be taken online for retail products.
4 Appointments can be booked online so even when you are closed, space in the appointment book can still be filled.
5 Before and after photos can be featured through an online gallery.
6 The business can build two client bases, one in the clinic & one online.
7 The business will have the ability to attract clients from a wider area.
8 New clients will be attracted to the business.
9 The site can be used to increase the frequency of visits from regular clients.
10 Staff can be featured on the site giving them increased motivation and profile.
11 The site can offer printable special offers and promotions.
12 'Recommend a friend' schemes can be run through a website.
13 Visitors to the site can be invited to opt-in to receive information on your news, new products and services, special offers & promotions via email or text marketing.
14 Health and beauty advice can be offered online.
15 The website address can be used on the business frontage, business cards, appointment cards etc to further heighten your brand image & profile.
16 Retail products can be sold through a secure shopping cart.
17 The site will act as a powerful tool to attract new staff.

A good website clearly opens up a whole host of exciting new business opportunities as well as cost-effectively promoting your business 24/7.

If you are interested in refreshing your existing site or developing a website for the first time, call ClientWave for an informal discussion on 0871 7000 171 or visit www.clientwave.co.uk
ClientWave works exclusively for the health and beauty industry delivering marketing and training solutions designed to increase profits.
May June 06
 
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